11,000+ Member Agents

About IA&B

Insurance Agents & Brokers (IA&B) is the premier resource and champion for independent insurance agents in Pennsylvania, Maryland, and Delaware. IA&B is a professional trade association that drives professional training, advocacy, and support for independent agencies.

IA&B represents 1,000+ independent member agencies across the region. 90% of IA&B members focus on Property & Casualty insurance, while the remaining 10% specialize in Life & Health insurance.

Membership by Job Function:

  • 39% – Account Manager/Executive (client and account management)
  • 19% – Agency Principal (agency leadership/ownership)
  • 19% – CSR (client service and policy support)
  • 14% – Producer (sales and business development)
  • 6% – Other (IT, HR, marketing, etc.)
  • 3% – Agency Operations Manager (oversees internal operations)
Jul 27, 2025

Membership

Primary Agent magazine is distributed electronically to every employee at IA&B member agencies. In addition, IA&B member-agency principals and owners receive a print edition of Primary Agent.

1,000

Member agencies

REACH AGENTS WITH A DIVERSIFIED BOOK OF BUSINESS

About 85% (9,400) are with an independent insurance agency

About 15% (1,600) are with an insurance carrier

Jul 27, 2025

Primary Agent Magazine

Primary Agent magazine provides an in-depth look at issues affecting independent agents’ workplaces, industries, and association. Every month, the magazine includes an agent interview, coverage commentary, and other articles of interest to independent agents.

Between print and digital distribution, over 9,000 agency staff throughout Pennsylvania, Maryland, and Delaware receive the publication.

Placement12X6-11X1-5x
Full Page$1,020$1,110$1,130
2/3 Page Vertical$790$855$915
1/2 Page Island$715$795$895
1/2 Page Horizontal$630$705$790
1/3 Page Square$530$625$705
1/3 Page Vertical$490$585$660
1/4 Page$370$465$545
1/6 Page Vertical$255$320$415
1/6 Page Horizontal$255$320$415
Inside Front Cover**$1,235$1,235$1,235
Inside Back Cover**$1,235$1,235$1,235
Outside Back Cover**$1,280$1,280$1,280
Full Page Advertorial$1,530$1,530$1,530
Classifieds12x6-11x1-5x
First Column Per Inch$35$45$55
Each Additional Inch$30$30$30

**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.

Rates are net and per insertion

View the Specs

“I receive a ton of different magazines at my office every month, and Primary Agent is consistently the one that my employees share around the office the most! The articles are real and close to home, so the relatability is off the charts.”

Nathan Breece CISR, CPIA
Owner/President of America Insurance Agency, Inc.

Jul 27, 2025

2026 Editorial Calendar

MonthThemeAd CloseArt Due
October 2025Training & EducationAug. 25, 2025Sept. 5, 2025
November 2025Young Agents
*special advertising opportunities		Sept. 25, 2025Oct. 6, 2025
December 2025Year in ReviewOct. 24, 2025Nov. 5, 2025
JanuaryErrors & OmissionsNov. 25, 2025Dec. 5, 2025
FebruaryIndustry RecruitmentDec. 26, 2025Jan. 5, 2026
MarchWomen In InsuranceJan. 26, 2026Feb. 5, 2026
AprilTechnology & Info SecurityFeb. 25, 2026Mar. 5, 2026
MayEmployee ManagementMar. 25, 2026Apr. 6, 2026
JuneDiversityApr. 24, 2026May 5, 2026
JulyMarketing & BrandingMay 26, 2026Jun. 5, 2026
AugustPerpetuationJun. 25, 2026Jul. 6, 2026
SeptemberGovernment RelationsJul. 24, 2026Aug. 5, 2026
OctoberTraining & EducationAug. 25, 2026Sept. 4, 2026
NovemberYoung AgentsSept. 25, 2026Oct. 5, 2026
DecemberYear in ReviewOct. 26, 2026Nov. 5, 2026
* False Cover artwork needs to be turned in 5 days before the ad close deadline

ENHANCED ADVERTISING OPPORTUNITIES

Want to promote an upcoming event, a new product, or an entire product line? Our special opportunities and unique offerings are sure to guarantee your message leaves a lasting impression. Contact your account executive for custom pricing.

FALSE COVER

Exclusive: Put your company before all others by being on the cover of the magazine, and reap the benefits of commanding reader interest.

AD INSERT

Exclusive: Your ad will reach readers first as
it is printed on more weighted paper than
the other pages.

ADVERTORIAL

Choose from a full-page ad with a full-page advertorial for $1,530, or a half-page ad with a half-page advertorial for only $950.


Jul 27, 2025

Primary Agents Specs

PlacementSPecs (in.)
Full Page88.5 x 11″ full-coverage ad file must include at least .125″ bleed.
Live information should be at least .5″ from edges.
2/3 Page Vertical4.7708 x 9.3125
1/2 Page Island4.7708 x 6.9063
1/2 Page Horizontal7.3125 x 4.5
1/3 Page Square4.7708 x 4.5
1/3 Page Vertical2.2292 x 9.3125
1/4 Page3.5 x 4.5
1/6 Page Vertical2.2292 x 4.5
1/6 Page Horizontal4.7708 x 2.0937
Inside Front Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed.
Live information should be at least .5″ from edges.
Inside Back Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed.
Live information should be at least .5″ from edges.
Outside Back Cover**8.5 x 11″ full-coverage ad file must include at least .125″ bleed.
Live information should be at least .5″ from edges.
Full Page Advertorial• Copy – Headline (6 words max),
Sub-headline (15 words max), Body (375 words max; half-page: 200 words)
• Logo – (jpg or tif, 300 DPI)
• Company Information – Address, Phone, Fax, Email, Website
• Ad Unit (Specs depending on if they have a full page [half page ad] or two-page advertorial)
• PDF only

**All cover pages are reserved for four-color advertisements. Contact IA&B to request an exception.

Jul 27, 2025

IA&B Website

35,703

AVG. monthly
Page Views

Your online ad now runs beyond the homepage and throughout the IA&B website! Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track ROI of your marketing dollars. Your ad – with an active link – instantly takes decision-makers to current information about products and services they’re ready to buy.

Stats reflect website traffic from July 1, 2024-June 30, 2025.

RATES & SPECS

PlacementSpecs*Price
Leaderboard970×90, 728×90**, 320×50**$750 per month (3-month minimum)

*INCLUDE URL WITH SUBMITTED AD, **MOBILE RESPONSIVE SIZES

Jul 27, 2025

Weekly Agent Headlines Email

7,900

Distribution

31%

Avg. Open Rate

Weekly

Frequency

Weekly e-newsletter sent every Thursday with state-specific content to all Pennsylvania, Maryland, and Delaware member-agency staff.

“The industry information that hits my inbox every Thursday [in Agent Headlines] keeps me updated and on my toes. From legal and compliance to state-specific news, I receive bite-size, digestible content. Timely and super easy to read with just the right amount of content.”

Danielle Shearer,
CPIA, CLCS, SBCS, CSL
Vice President & General Manager
Howard Hanna Real Estate Services

RATES & SPECS

Placement SpecsPrice per Week
Top Banner
(One Available)		728 x 90
URL		$550
Lower Banner
(One Available)		728 x 90
URL		$325
Sponsored Content
(One Available)		Brief headline – 8 words or less
Teaser copy – 25 words max
URL

(IA&B INCLUDES A “READ MORE” CALL-TO-ACTION AT THE END OF TEASER COPY WHERE URL WOULD BE PLACED)		$800

2025 Black-Out Dates:

Coming soon!

*Please note, Agent Headlines will NOT be sent on these dates.

Jul 27, 2025

Monthly Primary Agent Email

Monthly e-newsletter sent to all member-agency employees that links to the digital edition of Primary Agent magazine. Exclusive advertising exposure is provided!

7,900

Distribution

28%

Avg. Open Rate

Monthly

Frequency

RATES & SPECS

PlacementSpecsPrice per Month
Top Banner
(One Available)		728 x 90
URL		$750

Jul 27, 2025

IA&B Podcast

Official podcast of the Insurance Agents & Brokers (IA&B) association, the premier resource and champion for independent insurance agents in PA, MD, and DE.

Listen to the latest episodes!

Metrics for the podcast include:

  • 85+ average downloads per month
PACKAGEDELIVERABLESRATE
Basic Sponsorship• 30-40 word pre-roll and post-roll promotional segment, read by the podcast host (copy provided by sponsor)

• Name recognition in the podcast description

• Sponsor will be recognized in all promos that IA&B sends for the episode. (eNewsletters and social media callouts)

• Sponsor name on podcast platforms (Apple/Spotify/Overcast)		$500 for every episode in the month of your choice.
Jul 27, 2025

Digital Ad Deadlines

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

2026 DIGITAL AD DEADLINES

MONTH AD
iS RUNNING IN		ART DEADLINE
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Jul 27, 2025

Contact the IA&B
Marketing Experts Today!

Rebecca Sieg

Account Executive
717.253.0342
[email protected]

Schedule a Meeting

Jul 27, 2025

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

For digital submission please email [email protected] or you may upload directly into our submission portal.

For questions about your ad or the portal or if you need an invite, please reach out to [email protected].

For instructions on how to upload your file, click here.

Upload Your Ad

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Jul 27, 2025

Terms & Conditions

Advertiser indemnifies The YGS Group and the Insurance Agents & Brokers (IA&B) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

Jul 27, 2025